Emma Schluterman is a BFA Graphic Design senior in TCU's Department of Design. Her winning design "incorporated iconic Texas imagery, such as a cowboy, a cowboy boot and a longhorn, all made from recycled paper."* (See her designs at top and below.) She also created a logo to be used as a lapel pin for Texas legislators (right).
Emma described her inspiration: “Texans take pride in their state, and these billboards are a direct reflection of that... The billboard headlines incorporate nods to familiar Texan phrases and recycling jargon, such as ‘Saddle up for Sustainability,’ ‘Less Waste, More Yeehaws’ and ‘Let’s Round up the Recycling, Texas.'”*
The selection was voted on by members of Texas Recycles Day team, which includes staff and board members from STAR, Keep Texas Beautiful, North Central Texas Council of Governments, Take Care of Texas & Texas Commission on Environmental Quality. STAR staff explained, "there were many great submissions, making it difficult to choose from, but only one could be chosen to win. Emma's designs really stood out." In fact, due to the number of great designs submitted, an honorable mention award was added to recognize the efforts of Anna Phifer, a junior in the department.
* From TCU Department of Design article, "Empowering Texas Through Recycling."